|In a blazer SharksNova at the Mat North Econet Brand Ambassador Awards 2018 in Hwange with other Econet Brand Ambassadors. #WeAreHereToServe
Know what a Brand Ambassador is with SharksNova…
A brand ambassador (sometimes also called a corporate ambassador) is a person who is hired by an organisation or company to represent a brand in a positive light and by doing so help to increase brand awareness and sales. The brand ambassador is meant to embody the corporate identity in appearance, values and ethics. The key element of brand ambassadors is their ability to use promotional strategies that will strengthen the customer-product-service relationship and influence a large audience to buy and consume more. A brand ambassador is known as a positive spokesperson, an opinion leader or a community influencer, appointed as an internal or external agent to boost product or service sales and create brand awareness.
SharksNova at the Econet Dinner in Victoria Falls at Zambezi House, Victoria Falls
Qualities of a great Brand Ambassador with SharksNova…
A High Level of Professionalism of a Brand Ambassador
While Brand Ambassadors won’t be fully employed by a certain company, these people will be representing the company brand. They’ll be talking about the company, encouraging other people to check out the company products and services, and influencing how other people perceive the company business. If someone embarrasses themselves or the company brand, you’d never hire them, right? The same standards should be applied to the company brand ambassadors, so that there shinning out there.
Knowledge of (and Appreciation for) Marketing. This isn’t to say that ambassadors and advocates need a marketing degree, but they should have a basic understanding of marketing’s core principles which can be done over inductions before they get into the field. Specifically, the best ambassadors appreciate the importance of authenticity in modern marketing, and grasp the role that digital marketing and social media play in driving high-quality referrals.
Natural Leadership Skills.
Think about the people you look to for recommendations. Sure, they’re knowledgeable experts in a particular space, but you probably seek out their opinions because they also exude confidence and positivity — traits that draw you in and make you want to listen. These are the same types of people you want representing your brand in the marketplace.
A Passion for Building and Growing Relationships.
Ambassadors are not salespeople heading out to make as many one-time sales as possible. They exist to foster strong, loyal relationships between your customers and your brand. Your ambassadors should not only be passionate about — and intimately familiar with — your products or services, they should also be skilled at making deep connections with others on your behalf.