Here I will describe the many different types of models you will find in the modelling industry. Some models only fit into one category, while another model may fit into multiple. With that in mind, here are the types of modelling categories at a glance:
FASHION MODEL: This category is the most exclusive and most difficult of all categories for a model to get into, much less succeed in. As a whole, a fashion model MUST be tall, young, and thin. In addition, there are fashion model “size requirements”, and hardly any exceptions made in terms of that. While there is no universally-agreed upon, OFFICIAL “fashion-industry size-standard.
EDITORIAL FASHION MODEL: These models are the ones you find in the editorial spreads of pages like Drum, People, GQ, etc…… You MUST fit the modelling requirements for a “Fashion Model on ( Height, Weight ) in order to be considered for the category. Almost all editorial fashion agencies are in the capital city of Zimbabwe where there Headquaters for most of the clothing shops like Jet Stores, Edgars and many more
FASHION CATALOG MODEL: Slightly less restrictive than fashion modelling in terms of requirements, but catalogue modelling still has rigid standards nonetheless, and is also difficult to get into. Catalogue models are the ones you see in the clothing catalogues, posing in a variety of outfits.
RUNWAY MODEL: Models that walk the catwalk or runway; or a “live model.” Runway models are hired to use their bodies as a mechanism to display the fashion garments of a specific clothing designer. They MUST be tall, slender, have measurements that fit the standard clothing size, and know how to walk the runway.
COMMERCIAL MODEL: Most agency models work in this category. Commercial models work MANY different jobs, including: print advertisements, catalogues, campaigns, television shows, magazines, trade shows, and much more. There are no height or size requirements to be a commercial model. So even if you are DYING to be a fashion model, but simply do not fit the size requirements for mainstream “fashion modelling”, you can still find work and book great jobs as a “COMMERCIAL fashion model”, doing fashion print and things of that nature. This category of modelling accommodates MANY types of looks: from the girl-next-door, to middle-aged men, to those with very “unique/interesting” faces.
PRINT MODEL: Print models are used for many different types of publications, such as: magazines, print advertisements, billboards, posters, calendars, campaigns, booklets, flyers, banners. Print models must have an attractive face, good skin, a nice body, and a pretty smile. Print models can find modelling work in one of two ways: through a modelling agency, or by freelance modelling.
GLAMOUR MODEL: Glamour modelling focuses much more on the model’s appeal, beauty, and body than it does anything else. Models in this category are considered very pretty; able to book work simply by being attractive, a nice body, and having a sort of “sex appeal”. While there are no height or size requirements, glamour models DO have to be at least 18 years old.
· Glamour models are typically hired to appear in swimsuit, bikini, lingerie, and form-fitting attire. Often times they will find work in magazines, music videos, calendars, etc….. They can find work as a freelance model, and they can also find other work through modelling agencies as a print model, commercial model, or promo model.
PROMOTIONAL MODEL: A promotional model, also known as a promo model, is a model that is hired to represent a brand, product, or service. This category of modelling does not have a height or weight requirement; thus making it much easier to get into promo modelling than it is to get into many other types of modelling. While there are no height/weight requirements, there are other general requirements for booking paid promo work: a great attitude, outgoing nature, a nice smile, and the ability to easily adapt/learn.
· SPOKESMODEL: A spokes-model is a more lucrative form of promo modelling. These models tend to have signed contracts with a specific company; acting as the face of the brand, being paid to attend events and make special appearances, appearing in advertisements, and travelling the country.
· TRADE SHOW MODEL, OR CONVENTION MODEL: Trade-show or convention modelling is another form of promo modelling. These models are hired by a company to represent their brand, product, or service specifically at a trade show or convention. There are no height/size requirements, but these models need to be outgoing, reliable, work well with others, and take direction well. They also will be expected to work long hours, readily engage with other people, to quickly learn/accurately relay the company’s mission (or products or talking points) to consumers.
CATALOG MODEL: A catalogue model has the same job description as a “fashion catalogue model”, yet none of the same size requirements. General catalogue models are needed in all shapes and sizes. There are tons of clothing designers in the world offering a variety of options, many of which cater to petite, plus-size, or alternative buyers. These designers need models of the same variety to pose for their catalogues. Almost any category of model can be used as a (general) “catalogue model.”
PETITE MODEL: These are models that are on the shorter side- typically. While they will not be able to find work as a fashion model, petite models can still find work in other categories, such as a print, commercial, glamour, or promotional modelling. Petite models can be sought after for their small hands/feet for print work as well.
FREELANCE MODEL: A freelance model is one that is self-represented: they are not signed exclusively to any one modelling agency, they do not have an agent or a manager, and they are responsible for finding their own work. In addition, they are responsible for their own marketing, promoting, networking, and branding. This might all sound overwhelming, but in this day and age, freelance models have many avenues to get a career started. The internet is their main weapon/source; if properly harnessed, freelance models can still make a name for themselves without an agency.
FITNESS MODEL: Fitness models are toned, in-shape, healthy, and have good muscle tone. There are no size/height requirements, but you MUST be in shape! There are modelling agencies with “fitness modelling” departments. Fitness models seeking representation should focus on these first, but fitness models can also be self-represented.
PARTS MODEL: These models typically model their “parts”, such as their hands, legs, feet, stomach, etc……….. There are modelling agencies that represent parts models, and the best way to get started in this modelling category is by finding an agent rather than attempting to freelance.
PLUS-SIZE MODEL: These models, also known as “Full figured models”, are models that do not fit the size requirements for mainstream modelling. They weigh more, have fuller figures, and have pretty faces. They can be hired as catalogue models for plus-sized clothing brands, among many other job opportunities. Plus-sized models are able to achieve representation with modelling agencies that have a “Plus-Size” division.
ART MODEL: Art models work with visual artists. The model is the subject of the intended art piece, usually being required to pose while the artist interprets and creates a piece of art. They are able to use the model as a real-life visual aid. There are many mediums an art model can be asked to participate in. Some of the more common include paintings, illustrations, sculpture, and photography.
ALT MODEL, or ALTERNATIVE MODEL: This genre of modelling does not conform to “typical” modelling standards. The models used in this genre are not the mainstream, cookie-cutter models. Many of them have tattoos, piercings, unusual hairstyles, enc……. They can work in this industry with the help of internet websites, networking, and niche magazines.
SOCIAL INFLUENCER: Being 2018 and with social media rapidly taking over the world (modelling world included), we have added a new category to the various types of modelling.
I hope you have garnered some valuable insight as to the Types of Modelling in the modelling industry! As you can see, there are many types of modelling genres. Please leave me a comment with any further questions concerning the various types of modelling and genres in modelling!